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AutoTrader.com Study Reveals How Consumers Use Mobile Devices To Shop For Cars; Number Of Multi-Device Car Shoppers Predicted To More Than Double By 2018


See on Scoop.it – Customer Experience is company wide strategic objective not a single person nor departments goal AutoTrader.com’s Multi-Device Car Shopping Study shows how the usage of smartphones and tablets is changing car shopping and provides insights into what OEMs and dealers need to do to influence shoppers across devices.   Nicola Collister‘s insight: … Continue reading

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Building a Customer Centric Culture – it’s about alignment through 3 L’s


Whenever you start to talk about the concept of a ‘customer centric culture’, you run the risk of doing the following: Sounding as though you have magic powers that can ‘change the world’ Sounding ‘fluffy’ Sounding like a ‘consultant’ Now there is nothing wrong with any of those things in principle. I have always aspired … Continue reading